Be a successful seller, farmers told :

Don the role of producer, trader and consumer: Collector

Synergise your efforts and have clarity to become successful seller, Collector N. Subbaiyan told farmers here on Monday.

Addressing a regional workshop on farmers’ producers companies, organised by the NABARD, he said several vegetables and essential commodities were being procured at government hostels, anganwadis and noon meal centres. If farmer producers could ensure an assured supply chain, then their offer to supply fresh vegetables and essential commodities could be considered.

Dr. Subbaiyan exhorted the farmer producer company leaders to motivate their members to achieve greater gain instead of blaming middlemen for all their woes. Instead of cribbing, let the farmer producers understand their role, have role clarity in donning the cap of producer, trader and consumer and act diligently for registering reasonable profit.

Adopt scientific advancements and try to innovate to achieve best results, he counselled the farmer producers. The CEOs and Directors of FPOs from Thanjavur, Tiruvarur and Nagapattinam districts participated in the meeting.

Joint Director of Agriculture Gnana Oli said the FPOs must make use of the local market for better returns for their produce. There was wide scope for value addition in coconut in the Pattukkottai region of Thanjavur district and his department would extend technical support for any such venture.

Source : The Hindu