Chief executive officers of farmers producers’ organisations in the State were being exposed to various aspects of logistics, bulk handling, aggregation of farmers, producer capital management, and communication efficiency in the business promotion activities during a three-day capacity building training which commenced here on Tuesday.
The training is being organised by the Department of Social Sciences of Anbil Dharmalingam Agricultural College and Research Institute (ADAC&RI), Tiruchi, and Agro Marketing Intelligence and Business Promotion Centre (AMIBPC), Tiruchi.
The training includes field visits for the participants to interact with the successful CEOs of farmers’ producers organisations and understand the intricacies involved in the business promotion.
P. Pandiyarajan, Dean, ADAC&RI, stressed the need for taking market intelligence to farmers at the grass-roots level.
S. Selvam, Executive Director, AMIBPC, Tiruchi, emphasised the need for focussing on sustainable business culture by chief executive officers.
Jawaharlal, Dean of Horticulture College and Research Institute for Women, called upon participants to focus on high-value crops and overcoming production and marketing constraints.
R. Chandrasekaran, Joint Director of Agriculture, elaborated on maximising profits and minimising wastage in agro produce.
C. Sekar, Head, Department of Social Sciences, and B. Thiagarajan, Professor of Agricultural Extension, spoke.
Source : The Hindu
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